This brand new franchise offering is putting a new meaning to the popular online industry buzzword, "transparent."
In the internet world, which is full of blogs, wikis, community forums, and the like, the word transparent means that all the folks involved in putting any type of content out online be forthright in the way they are putting said content out.
In other words, if a link like this happens to go to a product in which the owner of the blog or website gets paid a commission when someone buys said product, it should be disclosed somewhere on the site or blog. That's called being "transparent."
Now, check out how this brand new donut franchise is being transparent...